2012 is shaping up to be the year in which all the big(ger) players in K-pop, consisting of the more well-known and successful companies in the industry, debut their newest moneymakers. Everyone from SM to Pledis has put a group(s) out there, and even YG has an anticipated debut lined up; joining their ranks is JYPE with its new duo, JJ Project. The boys of JJ Project, vocalist JB and rapper Jr. (whose birthname is Park Jin-young — I see what you did there, JYP), were already pretty well known to the public with their stint on Dream High 2. Though the quality of the acting is debatable, the drama enabled them to get their name out there (especially for JB, whose DH2character used the same moniker), so that come debut-time they weren’t total strangers to the audience. The duo aren’t strangers to Seoulbeats, either, with Justin reviewing their debut MV and Salima postulating on them becoming JYP’s new happy pill; and finally, as though to complete a trifecta, we have a review of their first release, Bounce. JYP presents their newest artists with what seems a rather paltry offering of a mere three songs and one instrumental. Well, as they say, quality over quantity — but does the adage apply in this case? We start, as is most often the case in K-pop, with the title song.”Bounce” is all over the place genre-wise, mixing in hip hop, electro-pop, hints of dub step and some rock (and roll) to top it off. Yet for its melting pot of genres, “Bounce” still manages to sound predictable — going through the same pattern twice during the song takes away from the randomness a bit. The song does keep the energy up throughout the song through strategic slowing-down and speeding up; though the actual chorus would be anticlimactic, the pre-chorus is of a slower tempo so as the make the chorus proper sound zippier. Second song “Hooked” is probably the only proper (or conventional, if you prefer) song in Bounce, and continues with the rock sound introduced in “Bounce.” The song has a youthful feel to it like the previous one, and it is nice to hear some rock in the dance pop- and hip hop-saturated K-pop scene. The only problem with “Hooked” is that it sounds way too much like something Smashmouth and the like would put out; and that, for international and/or English-speaking fans at least, makes it sound very unoriginal. |
While the previous two songs stayed age-appropriate in both sound and lyrics, we change to electronica for “Before This Song Ends,” with JJ Project hittin’ da club and picking up miss A‘sSuzy. Or trying to at least — the boys want to dance with Suzy, Suzy wants to dance too… and yet no actual dancing seems to occur, at least during the song. I’d love to say that this teasing is the reason why the song has only a singular climax that comes later in the song than expected, to heighten the feelinig of anticipation that is part of the nature of first flirtations, but it’s more likely that this is just another underdeveloped song from their company. “Lips” from miss A’s Touch also suffered from the same problem of beautifully building up to a climax that never occurs. “Before This Song Ends” suffers from a milder form of this affliction, yet it is still enough to weaken the song. Not that every song does need to follow a conventional song structure, but success cannot be guaranteed if the listener feels like they are missing something while listening to the song. As an introduction to JJ Project, Bounce does the job by showcasing the boys’ talents both within current K-pop and with alternative sounds, as well as open them up to more mature concepts with the final song. While “Bounce” seems like a ridiculous song, JB and Jr. sell it with their energy and enthusiasm; the live performances are also part of the song’s saving graces, with JB. and Jr. putting on some of the most animated stages I’ve seen from a rookie group this year (excepting B.A.P, of course). Their chemistry, which most other rookie groups haven’t quite found yet, is also on display here — though having only one other person in your group would make the fostering of such bonds much easier. It comes as no surprise that their official fanclub name is “Endorphin.” Three songs makes for a short and sweet introduction, and I, like many others, would love to see what JJ Project can do with better music. Though there are no complaints about the execution of the songs, the music itself lets JJ Project down; and that there are only three songs to begin with makes this fact even more abysmal. Everything else is there — the thematic progression of the songs, different sounds for the boys to show their scope, both members are equally showcased despite their differing skill-set (this would be the greatest accomplishment of these songs) — but nothing is fresh and clean enough to capture the audience’s attention and keep it. “Bounce” is probably the best in that regard, but it also leaves listeners feeling slightly confused, especially the first time. |
Stage Name: JB Birth Name: Im Jae Bum Nickname: Jaebongi Birthday: January 6, 1994 Position: Leader, Vocalist, Dancer Height: 179 cm Weight: 63 kg Blood Type: A Debut: Dream High 2 – 2012 Education: Sewon High School Hobbies: Take the bus, collecting shoes, take pictures Favorite Musicians: Michael Jackson, India Arie & Javier Favorite Dancers: Keone Madrid & Daniel Cloud Campos Interests: Field trip by bus on a rainy day, cooking, reading Haruki Murakami’s books Twitter: http://twitter.com/jbjyp |
Stage Name: JR Birth Name: Park Jin Young Nickname: Jirongie Birthday: September 22, 1994 Position: Rapper, Dancer Height: 178 cm Weight: 63 kg Blood Type: O Debut: Dream High 2 – 2012 Education: Kyunggi High School Hobbies: Listening to music, writing rap lyrics, collecting shoes Favorite Musicians: Chris Brown & Musiq Soulchild Favorite Dancers: Henry Link & Keone Madrid Ideal Type: A girl who have a lot of aegyo Interests: Watching drama, dance practice Twitter: http://twitter.com/jrjyp |
JYP Entertainment‘s rookie duo JJ Project recently received over 1 million views for their “Bounce” MV in just two days of its release. JJ Project’s MV for “Bounce” has been gaining explosive attention online since its release and even reached #4 Most Liked, #10 Most Viewed, #7 Most Discussed, and #4 Most Favorited video worldwide on YouTube. In South Korea, JJ Project’s debut music video ranked #1 on all four charts. JJ Project’s debut album also recently hit #10 on iTunes‘ ‘Top Dance Album‘ chart as well. JJ Project has surpassed everyone’s expectations for a rookie group with this accomplishment and has fans further anticipating their debut stage. Congratulations, JJ Project! Make sure to check out JJ Project’s debut stage on ‘Mnet Countdown‘ on the 24th, and catch the music video below if you missed it. |
Rookie group JJ Project have made a big first impression with their new album ‘Bounce‘. The album is full of tracks that embody JJ Project’s overflowing energy and liberal spirits, effectively displaying the lively charms of the youthful teenage members. The album contains 4 tracks including: “Bounce“, “Hooked“, “Before This Song Ends” (ft. Suzy), and the instrumental version of “Bounce”. Check out the tracks below and let us know which one is your favorite! Remember to support bypurchasing the music! Bounce |
The long wait is finally over, JYP Entertainment‘s latest group has now arrived! After releasing numerous teasers, JB and Jr. of the JJ Project have finally debuted with ‘Bounce‘. These hot rookies are bringing some swag with a bit of punk and hip hop style. It seems JYP Entertainment is experimenting in new musical genres as they also incorporate some rock n’roll, hip hop, electronic, and dubstep sounds in their music. |
Just two months after their debut, the JJ Project members have been selected to model for the casual clothing brand ‘TBJ’. The representatives of ‘TBJ’ announced, “TBJ, whose star marketing power takes pride in the fact that it has seen the popularity of artists like Rain, Wonder Girls, and 2AM, grow along with the brand by signing with them prior to their debut, has chosen JJ Project, the duo who are receiving attention for their heart-melting, adorable butt dance, to be our exclusive models for 2012.” The JJ Project has indeed been gaining popularity. Ever since their debut with ‘BOUNCE’ on May 20th,JYP Entertainment‘s power duo has been maintaining the strong level of interest surrounding them with their continuous string of activities. Their participation in KBS‘s ‘Dream High 2′ has been especially key in allowing them to capture the hearts of their many fans. Representatives of ‘TBJ’ seem to have great faith in JJ Project’s ability to continue charming the public. “We have selected JJ Project as our advertisement models because they fit the unique, young, and healthy image we were looking for, as they are have lively energy.” To further show their enthusiasm, they added, “We believe that [JJ Project] would appeal to a variety of people, from those in their teens, 20s, to even those who are in their 30s.” The JJ Project duo is scheduled to participate in the ‘TBJ’ photo shoots starting sometime in August. ‘TBJ’ will be |
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