|A notable feature for almost all of 2NE1′s singles is the unique song structure that YG’s in-house producer, Teddy Park, established for the girls. Specifically, “I Love You” bares a strong resemblance in structure to their previous hit “Can’t Nobody“, featuring multiple hooks and choruses that alternate throughout the song. Stylistically, “I Love You” is a fusion K-Pop track binding a reggae-pop rhythm with a typical progressive-house pluck, but to Teddy’s defense, the results are nothing short of brilliant. Personally, the moments where the song is stripped bare with just 2-3 layers are the song’s most defining moments.|
So the verdict here is that 2NE1′s new single is not their most direct song, but that might actually be a good thing. The real issue with 2NE1′s previous mini album was that it was a combination of strong pop singles that bore no relation to each other in sound or meaning. It was a random conglomerate of acoustic folk, electro house, urban pop and rock music with little to no lyrical relevance to each other besides the obvious girl power theme. With “I Love You”, we’re experiencing a compensation of sound and musical direction in order to fit a certain theme. Of what exactly? I’m not exactly quite sure yet, but the context clues are all there. What we can expect, though, is that “I Love You” is an appetizer for something much greater.
“I Love You” serves as a pivotal role in the development of 2NE1, adding a brand new dimension to their forthcoming music and overall presentation. Not only is 2NE1 bold and wild, but they’re now also expressive lovers as well, which seems to be their current concept. Bring forth themes of authentic love to your music, and it’s only natural there will also be themes of maturity. While I don’t think we’ll be seeing anything mature in the sense that we’ll be calling them 4NE1 anytime soon, I think their music video serves as enough evidence that they will be portraying more adult themes, shedding off some of those frivolous misconceptions. “I Love You” may not be the most crowd pleasing single, but surely it’s a slice of flavorful pop music for the more-mature and open minded listener.